Can you trust online reviews?

Nowadays most customers check out online reviews before purchasing a product or service. The online world is so extensive and there’re so many brands and options to choose from, that most customers trust reviews of other peers to help them choose before buying over traditional advertising or marketing content. When […]

Content Strategy

UGC Strategy

Tips to maximize your UGC Strategy In previous posts such as What is UGC? or UGC and online reviews we talked about the importance of user generated content (UGC) and how online businesses gain trust by allowing their users to interpret their brands and spread the word; but how can we have control […]