User-generated content and online reviews: let your users do your marketing

In an era where we feel bombarded by push advertising, user-generated content (UGC) and online reviews have drastically changed the online marketing scene. Now it is the customers who are encouraged to become the marketers of businesses by rating their purchases, sharing their experiences and having conversations online. UGC is […]

creating an e-commerce

7 steps to success creating an e-commerce.

Creating an e-commerce is proving to be a great business idea that attracts each day more entrepreneurs. In the age of digitization, the internet is becoming an ecosystem where users have a parallel and convenient lifestyle where you can shop, learn and interact with other users from the comfort of […]

online reviews and SEO

The power of online reviews on your SEO

Keeping up with Google’s changes on its algorithm is not an easy task. Continuous changes are applied on the way the search engine analyzes the content and ranks the different sites. The good news is that we find a tendency during the last updates where online reviews and user-generated content are […]