millennials

Marketing for Millennials

Marketing for Millennials is proving to be a tough task for today’s companies. Not influenced by push advertising, they like to inform themselves before taking any purchase decisions. But, who are the Millennials? They are the generation who was born between 1977 and 2000. Also known as the Generation Y, […]

brand

Brand Strategy and Online Community

Brand recognition and its importance grew with the advent of online shopping and continues to grow with an ever increasing connected consumer base. Today online shoppers are constantly using technology to connect and share, pushing brands to further adapt and cater to the customers as consumers continue to lead a […]

Improve Results with Better Online Reviews

Online reviews are the lifeblood of e-commerce sites and can’t be ignored by your site. Providing beneficial information on products and relevant thoughts and opinions for informed feedback your site should have a strategy on how best to utilize reviews. They are many facts out there on the importance of […]