Content Strategy

UGC Strategy

Tips to maximize your UGC Strategy In previous posts such as What is UGC? or UGC and online reviews we talked about the importance of user generated content (UGC) and how online businesses gain trust by allowing their users to interpret their brands and spread the word; but how can we have control […]

User-generated content and online reviews: let your users do your marketing

In an era where we feel bombarded by push advertising, user-generated content (UGC) and online reviews have drastically changed the online marketing scene. Now it is the customers who are encouraged to become the marketers of businesses by rating their purchases, sharing their experiences and having conversations online. UGC is […]