Online reviews are the lifeblood of e-commerce sites and can’t be ignored by your site. Providing beneficial information on products and relevant thoughts and opinions for informed feedback your site should have a strategy on how best to utilize reviews. They are many facts out there on the importance of reviews and the numbers are quite impressive and highlights the trust and confidence the customer community shares in online reviews. Ryan Flannigan provides compelling evidence for the significance of online customer reviews. To the point, reviews reassure the customers of their decisions.
The customer community seeks content and products relevant to their interests or needs and reviews are the driving force at the center of the community. The right information drives customers and visitors to make informed decisions. Customers will purchase a product when they are confident in their decision and in these moments when a customer makes their decision is part of the customer journey. It is an experience from the start to the end with steps taken along the way to make their decision. A review maintains and progresses the customer’s train of thought reinforcing their initial purpose to visit your site: to view, learn, and purchase.
Reviews ignite the experience within the customer community to connect and create the string of events of review generation, the production of conversions, and development of customer loyalty. Customers are willing to engage again because of your community. The customer and online community engage your site and create a path that bolsters the customer’s opinion of your product. A review catalyzes the process for lead conversion to generate new customers with the potential for retention and return.
Develop your customer loyalty by cultivating the customer’s experience with incentives to connect and be a return visitor. Seek out these opportunities to utilize reviews to take your site a step further and grow your customer community.