Online community: overview and examples of success

In several of our previous posts we’ve emphasized on the importance of adding an online community to your e-commerce as it’s been proven that this has a strong impact over revenue; by integrating an online community to your store you offer your customers a personalized and more human experience while guiding them through their buying decision process.

Nowadays, building intimacy with users has become more important than simply acquiring leads; this is why user-generated content beats traditional strategies by far.

E-commerces that have an online community can acquire customers 4 times faster than those that only focus on price.

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To summarize, here’s an overview of our best online community posts on how to foster your marketing strategy by listening to your clients:

– Customer engagement: Customer engagement through social communities

– Brand advocates: Who are they and how can we benefit from them?

– Community tools: Do you know your clients?

– Building an online community: How To Leverage The Customer Community 

– UGC: User-generated content and online reviews: let your users do your marketing


Here are 2 examples of e-commerces that have succeeded thanks to their online communities:

Bodybuilding.com_logo is an American online retailer specialized in dietary, sports and body building supplements. For the first quarter of 2015, the company reported revenue of $10 million.

This is one of the most trafficked health and fitness websites with over 1 million daily visitors.

Apart from simply selling products they publish daily editorial content, training plans and stream live broadcasts of major competitions.

One of the main reasons for its success is that they operate their own community called BodySpace with over 2.7 million active members who connect by sharing photos, goals, routines, stories and advice on a daily basis. The community will give you ratings on how well they think you have done so far and give you tips on how to improve.

With real reviews from real people, they have become the largest online fitness community in the world. logo

Beardbrand begun in 2012 as a Blog through which they would share their knowledge about growing a beard and provided style inspiration for others. This turned into a successful trending community through which they realized the strong demand and how their peers were being underserved both from a content and product standpoint. Shortly after, Beardbrand was built as a unique e-commerce dedicated to building and selling beard care products and items for the bearded lifestyle.

beardbrand communityThey launched on January 28th, 2013 with only 3 products and shortly went from $1000/month to $60k in less than a year, with a higher repeat customer rate than industry average. Their email list gets 46.6% open rate and 13% click rate. Their users write reviews and share them on social media on a daily basis.

This case stands out because they started off as a loyal community, even before commercializing their products. They successfully went from community to business.


By adding an online community to your business strategy, your customers will contribute to your marketing success by sharing their opinions and experiences through unique content, writing reviews and having conversations with you and other users like them.

Try adding a community to your marketing strategy with Communify and see its potential for yourself.


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