Online reviews have gained so much importance among customers nowadays that many will not think of purchasing something without checking out what others have written about it. This makes user-generated content a core element for e-commerce sites, so why not take advantage of it?
If you want to improve your conversion rates and even online reputation, let your users do the talk. Happy clients are your best brand ambassadors.
So what will online reviews do for your business?
- Increase traffic and sales: user-generated content tells Search Engines that your website exists, is fresh and has day to day interaction. Receiving online reviews will make you escalate positions in the search engine giving you much more visibility. Google, Yahoo! and Bing all provide an easy route for consumers to check out what other people are saying about you immediately after a search. If people are finding you online and see your current customers vouching for you, this can only lead to more sales without any investment in advertising. In addition when online reviews are shared in social media, the trust and loyalty of your present and future customers increases, bringing even more traffic that will possibly convert into new sales.
- They improve your SEO ranking: Part of the Search Engines’ algorithms are driven by online reviews, meaning that generating regular reviews can help your business rank above competition in a search. Review generation should be one of the many tools in your SEO tool-bag!
- Customer confidence: It can sometimes be hard to understand each of your customers’ experiences. By encouraging them to write an online review, you are showing that you care about what they think and are enabling them to talk about their experience with your business and share it with the world. Also, providing the right information in the right place is key to drive customers and visitors make informed decisions before they buy. Once customers find your product, the reviews reassure them on their decision and they will be confident when purchasing it.
- Customer engagement: If you want to make it as a brand in today’s world, you can’t follow yesterday’s marketing practices. With the rise of mobile and social technologies, customers are now more powerful than ever. Their always-connected status and ability to find information in seconds puts them in control of their own experience. Through online reviews, you can listen to your customers, their appraisals and concerns being able to improve your services and products to enhance your customers’ experience so they can become a company’s most loyal and vocal advocates.
Communify enhances your site to make reviews more valuable and incentivize the customer to interact and be a part of your community.
While it may be easy to view user reviews as another type of marketing campaign, it is important for businesses to recognize the growing power of the customer.
The most successful companies will be those who rethink their strategies to fully meet and even exceed customers’ expectations keeping in mind the points above.
This post is also available in: Spanish