User-generated content and online reviews: let your users do your marketing

In an era where we feel bombarded by push advertising, user-generated content (UGC) and online reviews have drastically changed the online marketing scene. Now it is the customers who are encouraged to become the marketers of businesses by rating their purchases, sharing their experiences and having conversations online. UGC is […]

online reviews and SEO

The power of online reviews on your SEO

Keeping up with Google’s changes on its algorithm is not an easy task. Continuous changes are applied on the way the search engine analyzes the content and ranks the different sites. The good news is that we find a tendency during the last updates where online reviews and user-generated content are […]

Improve Results with Better Online Reviews

Online reviews are the lifeblood of e-commerce sites and can’t be ignored by your site. Providing beneficial information on products and relevant thoughts and opinions for informed feedback your site should have a strategy on how best to utilize reviews. They are many facts out there on the importance of […]