Content Strategy

UGC Strategy

Tips to maximize your UGC Strategy In previous posts such as What is UGC? or UGC and online reviews we talked about the importance of user generated content (UGC) and how online businesses gain trust by allowing their users to interpret their brands and spread the word; but how can we have control […]

User-generated content and online reviews: let your users do your marketing

In an era where we feel bombarded by push advertising, user-generated content (UGC) and online reviews have drastically changed the online marketing scene. Now it is the customers who are encouraged to become the marketers of businesses by rating their purchases, sharing their experiences and having conversations online. UGC is […]

online reviews and SEO

The power of online reviews on your SEO

Keeping up with Google’s changes on its algorithm is not an easy task. Continuous changes are applied on the way the search engine analyzes the content and ranks the different sites. The good news is that we find a tendency during the last updates where online reviews and user-generated content are […]


Marketing for Millennials

Marketing for Millennials is proving to be a tough task for today’s companies. Not influenced by push advertising, they like to inform themselves before taking any purchase decisions. But, who are the Millennials? They are the generation who was born between 1977 and 2000. Also known as the Generation Y, […]